There are many ways to market a company online. One trend that is becoming pretty much the standard is using StoryBrand marketing. This is like telling a story that makes customers the center of attention. Do these things and your StoryBrand tactics can actually work.
Understand Your Own Brand
It sounds like something you would do early on when starting a company, but you need to understand exactly what type of brand your company has.
Online review websites are some of the most popular sites on the internet as many individuals check the reviews before deciding to use a particular business. Due to this, your business will need to have a strategy in place for managing its online reputation so that it will be better protected against the effects of negative reviews.
Encourage Customers To Leave Online Reviews
It is an unavoidable fact that your business is likely to receive the occasional negative review on these websites.