If you have a website, you might have heard about search engine optimization. You might have done a little bit of research about it, but there might still be a variety of things that you don't know about it, too. These are some of the examples of things that people often don't know about SEO.

It Can Take a While to Get Results

First of all, many people expect to see results almost instantly after they hire an SEO firm to help them. After all, they might have noticed fast or instant results when paying for other types of advertising. However, this is not the case with SEO. If you have hired an SEO firm and haven't seen results yet, then you shouldn't panic. Instead, you should know that it can take weeks or months for you to really see any results. It can be hard to be patient while you are waiting to see your website climb the search engine rankings, but in the long run, you are sure to see results that are more than worth it.

It Can Be Done on a Local or Global Scale

If you run a local business — such as a local retail shop or restaurant — then you might not be overly concerned about promoting your website to people around the world. Instead, you might want to focus on a more local audience. Some people like to market to a global audience if their business is based online. You can choose whether you want to focus on local or global SEO when you work with an online marketing company, or you can ask for them to work on both local and global keywords.

It Can Be Done Along With Other Marketing Strategies

Right now, you could be trying to decide if you want to make use of search engine optimization or if you want to focus on other marketing strategies. After all, you might have heard good things about SEO and might be interested in trying it out, but you could also be interested in things like purchasing pay-per-click advertising for your website. The good news is that you can do both, and you should not have to worry about one marketing strategy causing problems for another. In fact, there are companies out there that offer online marketing packages that can include both SEO work and other useful online advertising services.