More than ever before, online marketing is important for the local business owner, but it is in the area of social media marketing that many local businesses need to focus on. Specifically, it is a Facebook page that is the foundation of success of digital marketing for the local business owner. For this reason it is important to have your Facebook page designed properly and by those who understand digital marketing as well as local business. The following are three reasons this is true.

It will be integrated with your website

A professional digital marketing services firm can create a Facebook page that integrates with your company's website in a seamless manner. Today's consumers are using their smartphones and tablets for online shopping and information about local businesses, but much of this is done through social media. It is just as likely that a prospective customer will find you on Facebook as they will your website. Having your Facebook page tied to your website will help to increase traffic to your website, where you will be able to provide more robust content for your visitors. Your Facebook page can introduce your business to new customers as well.

You can increase the number of likes

Although you may know a few tricks to increase the likes on a Facebook page, a professional digital marketing firm has a wide range of techniques they can implement. The more likes you can get for your Facebook page, the more buzz there will be about your business. There is nothing better for a local business than having people talk positively about your product or service. Word of mouth advertising is quickly seen in the form of likes on a Facebook page. People who have not heard of your business can sense a strong reputation for quality products and services with a large number of likes displayed.

You can professionally promote your brand name

The last thing you need to do is tarnish your brand name, and if you attempt to make your own Facebook page, this is easy to do. A professionally designed Facebook page will help promote your brand in a positive way. This includes images as well as written content. In fact, when done correctly, a Facebook page can be one of the most important aspects of marketing your brand to local customers.

A local business needs to have a Facebook page as well as a website, but they must be done the right way. A professional digital marketing services firm can accomplish this and it will pay dividends to your local company in the form of brand awareness and market growth.